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"Recommended to me by an account executive, this was hands down one of the best sales books I have read in a while. It provides immediately actionable recommendations not only for sales enablement professionals but also for account execs and sales leaders." - Jeremy Donovan, Amazon Review
If you are already working a sales methodology like Sandler, use this book to do an honest diagnostic of your process and the ecosystem around it. There will be both low hanging fruit and uncomfortable but necessary heavy lifts - apply 80/20 and go for it.- Gordon MacPherson, Amazon Review